The New Era of Marketing: Benefits of Promoting Your Products in Social Media
Why You Should Promote Your Products in Social Media
In today’s world, promoting your products on social media has become a necessity for businesses to grow an audience since it provides a very extensive platform to reach out to billions of users around the world. With roughly around 4.89 billion people using social media as of 2023, there is an enormous potential for brand exposure (Cleary, 2023). Social media also makes it easier for you to interact with your audience, which offers businesses the opportunity to engage their customers directly through posts, direct messages, and comments. According to the research done by Oliver, 2020), promoting your products on social media is also significantly more cost-effective compared to traditional marketing methods.
Source : Freepik
Noteworthy Benefits: Various Benefits of The Various Methods of Social Media Marketing
Benefits of Using Personal Brand or Channel Brand
The benefits of using a personal brand or channel brand are numerous and it can significantly enhance the visibility and credibility of your product. Consistently creating valuable content and engaging with your customers strengthens your sense of credibility among your audience and encourages them to recommend your products which will increase your sales since according to research, 88% of consumers trust recommendations from friends and family more than any other type of advertising (Dublino, 2024).
In an era where advertising costs can be enormous, a personal brand or a channel brand provides you with a free form of advertising since regularly posting content on your social media platform allows you to maintain your reach and visibility without needing any paid advertisements (Tanner, 2023). A personal brand or a channel brand also acts as a magnet for opportunities as it may attract collaborations, partnerships, and sponsorships that can elevate your business (Sprat, 2024). A famous example of a channel brand is Vat19.com which is a YouTube channel that is dedicated to “curiously awesome” gifts. A famous example of a personal brand is Ryan Holiday who is an American marketer, author, businessman, and podcaster who is notable for marketing Stoic philosophy in the form of books (Wikipedia contributors, 2024).
Source : Vat19.com
Source : (Holiday, 2023)
Affiliate Marketing
Affiliate Marketing is a performance-based program where individuals who are usually called affiliates earn commissions by promoting company’s products (Coursera, 2024).
For example, a fitness blogger promotes a brand of running shoes and if their followers buy the shoes through the blogger, he/she receives a commission for each sale that has been made. This allows businesses to access the varied audiences of their affiliates through affiliate marketing. By partnering with affiliates with established following, brands can access new demographics and markets that may be challenging to reach through traditional advertising methods.
When reliable affiliates promote your products, your brand’s trustworthiness will increase since their audience already has confidence in them, which is beneficial to your business (spraguemedia, 2024).
Source: sellerrocket.io (No Date)
Conclusion
Social media reaching almost 5 billion users, advertising your products on social media is essential for growing yours. It raises visibility, improves engagement, and often turns out considerably cheaper than traditional advertising. Building a personal or channel brand strengthens trust and draws partnerships. Influencers are additionally leveraged by businesses through affiliate marketing for improved reputation and sales.