Introduction
Mastering key account management is the key to generate higher revenue and profitability. Therefore, this Sales Management training program is develop to help participants improve the business performance within their organization by focusing in the sales resources to retain customers and building a detailed understanding of customers’ specific requirements.
Target Audience
This course is designed for students, lecturer, sellers, business owners, distributors, and those involved in the sales process.
Examination
The participants will be given full of hands-on exercises and practices in this program as an assessment to evaluate their knowledge and skills. Certification upon the completion of study and the passing of the exam with a minimum of 70%.
Method of Delivery
This class is ideal for individuals looking to explore the field or gain certification and public recognition. It will be delivered through interactive presentations by professional instructors.
Programme Objective
At the end of the program, the participants will be able to:
- Analyze the business situation by performing a good regional analysis to get sales opportunities and build the next sales strategy
- Analyze customer needs according to the target segment and find out the strengths and weaknesses of competitors
- Analyze and develop strategies in managing outlets by prioritizing the service side, and able to build a priority scale of managed outlets
- Create a ratio analysis and sales activity in order to better understand the strengths and weaknesses of the sales teams
Program Modules
- 01 Introduction to Sales Management
- 02 Sales Strategy Development
- 03 Sales Planning and Forecasting
- 04 Sales Team Structure and Recruitment
- 05 Sales Performance Management
- 06 Sales Process and Customer Relationship Management
- 07 Sales Leadership and Communication
- 08 Outlet Management and Partnership
- 09 Data-Driven
- 10 Ethical Considerations and Trends in Sales
Upcoming Batch
The program runs from 24 April to 23 May 2025, with classes held on Thursdays and Fridays from 19:30 to 21:30, conducted online via Microsoft Teams.