Introduction
This Digital Marketing program is to provide students with the knowledge about business advantages of the digital marketing and its importance for marketing success; to develop a digital marketing plan; to make SWOT analysis; to define a target group; to get introduced to various digital channels, their advantages and ways of integration; how to integrate different digital media and create marketing content; how to optimize a Web site and SEO optimization; how to create Google AdWords campaigns; social media planning; to get basic knowledge of Google Analytics for measuring effects of digital marketing and getting insight of future trends that will affect the future development of the digital marketing. The application of the gained knowledge, skills and competences will help future managers in forming digital marketing plan in order to manage a digital marketing performance efficiently.
Target Audience
Beginners, Students, Fresh Graduates, Lecturers, Marketing Personnel and more.
Method of Delivery
This class is ideal for individuals looking to explore the field or gain certification and public recognition. It will be delivered through interactive presentations by professional instructors.
Program Objectives
Students will be able to identify the importance of the digital marketing for marketing success, to manage customer relationships across all digital channels and build better customer relationships, to create a digital marketing plan, starting from the SWOT analysis and defining a target group, then identifying digital channels, their advantages and limitations, to perceiving ways of their integration taking into consideration the available budget.
Examination
Participants will take CDM Exam which consists of 50 multiple choice questions. They will be given 90 minutes to finish the exam. Participants who successfully passed the exam will be given an official Certified in Digital Marketing (CDM) certification.
Program Modules
- 01 Marketing Fundamentals
- 02 Content Strategy
- 03 Social Media Marketing (Organic)
- 04 Social Media Advertising (Paid)
- 05 Search Engine Optimization (SEO)
- 06 Search Engine Marketing with AdWords (SEM)
- 07 Display Advertising
- 08 Email Marketing
- 09 Measure & Optimize with Google Analytics
Upcoming Batch
The program runs from 24 April to 23 May 2025, with classes held on Thursdays and Fridays from 19:30 to 21:30, conducted online via Microsoft Teams.